OUR STORY
In an age dominated by digital and replaceable goods, Jae's passion for tactile and mechanical craftsmanship burns bright. His journey into the world of collecting began with a poignant moment with his father, a first-generation U.S. immigrant.
After decades of toiling and saving, Jae's father was finally able to purchase a Rolex to commemorate a lifetime of hard work. When Jae laid eyes on the timepiece, he was moved. Not just by the shine, weight, and meticulous detail, but the story it told with every passing second. The joy and wonder in that moment would go on to shape the vision for what is now, Barosa – a reimagined collecting experience.
The Team
Lessie Barron
Creative Director
Tanya Carr
Design Director
Rey Mills
Motion Artist
"My partners and I founded Barosa with the firm belief that trust is the cornerstone of any great community. We're bringing like-minded people together to share their passions, create connections, cultivate knowledge, and inspire a profound sense of belongings."
JAE CHUNG
CO-FOUNDER & CEO