top of page
Gold.png
353B53C2-C2E1-4558-8FF8-BE75A15C14EF_1_105_c.JPEG

OUR STORY

In an age dominated by digital and replaceable goods, Jae's passion for tactile and mechanical craftsmanship burns bright. His journey into the world of collecting began with a poignant moment with his father, a first-generation U.S. immigrant. 

After decades of toiling and saving, Jae's father was finally able to purchase a Rolex to commemorate a lifetime of hard work. When Jae laid eyes on the timepiece, he was moved. Not just by the shine, weight, and meticulous detail, but the story it told with every passing second. The joy and wonder in that moment would go on to shape the vision for what is now, Barosa – a reimagined collecting experience. 

The Team

Lessie Barron

Creative Director

Tanya Carr

Design Director

Rey Mills

Motion Artist

"My partners and I founded Barosa with the firm belief that trust is the cornerstone of any great community. We're bringing like-minded people together to share their passions, create connections, cultivate knowledge, and inspire a profound sense of belongings."

JAE CHUNG

CO-FOUNDER & CEO

GettyImages-1432111320.jpg

Barosa (bah-roh-suh) - Based on the Hindi word "Bharosa", which means "trust" or "faith."

Our mission is to build a trusted community of collectors – new and seasoned – through trust, friendship, and discovery.

bottom of page